QUESTIONS?

Everything You Need to Know

WHAT ALL SERVICES DOES THE SOCIAL UNICORNS PROVIDE?

Our agency offers a full suite of digital marketing services including Social Media Management, SEO Services, Paid Campaign Management, Design Services, Content Writing Services, Website Development services, Product Photography, Online Reputation Management (PR) and Digital Marketing Consultation.
We aim to provide you with a comprehensive solution to all your digital marketing needs.

HOW DO YOU MEASURE SUCCESS?

We believe that success is measured by achieving your business goals. Whether you're looking to increase website traffic, generate leads, or boost sales, we work with you to create a customized strategy that aligns with your objectives. We use data-driven insights and analytics to track progress and adjust our approach as needed.

WHAT ALL DO YOU INCLUDE IN SOCIAL MEDIA MANAGEMENT?

Services include developing network-specific strategies, copywriting, scheduling, and sourcing images. Our team can create new accounts or optimize existing accounts on Facebook, Instagram, Twitter and LinkedIn, depending upon the niche they have.

Inclusions:

• Social Media Strategy

• Social Platform Setup

• Content Calendar

• Content Development and Deployment

• Community Management

• Analytic Report

Exclusions: (You will find these in Paid Advertising)

• Campaigns and Initiatives

• A/B Campaign Testing

• Measurement and Refinement

HOW DO YOU HANDLE NEGATIVE COMMENTS OR REVIEWS ON SOCIAL MEDIA?

We have a comprehensive approach to community management that includes monitoring and responding to all comments and reviews. We work with you to create a plan for handling negative comments or reviews, ensuring that your brand's reputation is protected and that all customer concerns are addressed in a timely and professional manner.

HOW DO YOU ENSURE THAT OUR BRAND'S VOICE IS REFLECTED IN THE CONTENT YOU CREATE?

We work closely with you to understand your brand's personality and voice. Our team of content creators is skilled at creating content that is consistent with your brand's messaging and tone, ensuring that your brand identity shines through in all your digital marketing efforts.

WHAT CHANNELS DO YOU INCLUDE FOR PAID ADVERTISEMENTS?

We cover a variety of platforms for advertisements. The choice of platforms depends upon the kind of business you hold- B2B, B2C, C2C, D2C, Social Commerce.

Google Ads

With Google Ads, you can target ads based on what users are searching for on Google, your ad can be in the form of text, image, video or call. You can also narrow who sees your ad by adding age, gender, demographics and country. 

Facebook Ads

With Facebook, You can target Facebook ads based on their age, gender, languages, activities they perform on the app, or lookalike audience (ie profiles that are identical to your existing customer profile). With Facebook ads, you can showcase your ads using an image, video, carousel, slideshow, instant experience, and collection.

Instagram Ads

Instagram ads are identical to Facebook ads. You can target profiles based on demographics, gender, interest, behaviour, lookalike audience, custom audience(people you know by inputting their email or phone number), automated targeting(they create a profile based on people they think would be interested in your product by their activities on the app). Their Ad format is the same as Facebook. Using Images and Videos on feed or story, Carousel, etc except for instant messaging instead they offer “ explore ads”.

Linkedin Ads

You can target LinkedIn ads based on location, company name, company industry, size, the school they went to, years of experience of a particular skill, gender, target groups, and age. The ads are in form of Sponsored Content, Sponsored InMail and Text ads.

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Youtube Ads

There are plenty of under-utilised marketing platforms right now. The most noticeable of which is YouTube ads. YouTube alone has over 2 billion users — and each day those users watch a billion hours of video, generating billions of views.

That’s a lot of ‘billions.’

HOW LONG DOES IT TAKE TO SEE RESULTS FROM DIGITAL MARKETING?

The timeline for seeing results from digital marketing can vary depending on your industry, target audience, and goals. However, we work to create a customized strategy that delivers results in a timely manner. We track progress and adjust our approach as needed to ensure that you are seeing the results you desire.